How to Organise a Successful Trade Show?

Organising a Trade Show for the first time? Feeling confused about from where to start? Exhibiting your company’s products and services in a trade show for the first time can bring your chills. The success or failure of a trade show purely depends on the planning and organisation of the event. If you are a novice planner, then, here are some of the tips which may help you in organising a successful trade show within a stipulated time.

Top 4 tips you need to follow while organising an exhibition or a trade show: 

1. Be attractive to the eyes: Have you ever been to a booth that is unattractive or boring? Would you like to visit one? One of the important tips for a successful trade show is to organise a show that is very attractive and appealing to the eyes. If a trade show is well planned and organised, it instantly attracts the customers and engages them for a long run.

2. Cover the Space Diligently: In an exhibition or a trade show, some space is allotted to a company where they can showcase their products and services. Yet another tip to achieve success in advertising and marketing campaign is that “use the space diligently.” You can use foamex panels to display your products and services in an appealing manner which will in turn instantly grab the attention of the viewers and induce them to visit your booth at least once.

3. Make the Display Entertaining: The ultimate purpose of any exhibit or a show is to bring the customers to your booth and convert them into potential clients. To outstand in the crowd, make sure you use quality standees, boards and signages for displaying information. A visual presentation always attracts the customer that is why it is always preferable to use 3mm, 5mm or 10mm foamex boards to display your products and services. Try to share some of the information about your company with the viewers so that it leaves an impression on their minds for a long time.

4. Choose a suitable Location: There is nothing better than an accessible location for the customers. One of the major reasons behind a failed show is the wrong location where people couldn’t show up. If you want to make your show a huge success, and then make sure you choose a prime location which is accessible and people can reach easily.

Some other tips for a successful show:

1. Don’t forget to advertise on social media
2. Make a budget for your show and don’t overspend
3. Provide food, beverages and small giveaways
4. Plan a follow up after the event
5. Schedule pre-show meeting for corrective measures

To conclude, there are a lot of things which require complete attention and proper care when it comes to planning a trade show. If you are a novice organiser, then do not forget to use presentation boards and signages for display. At Foamex Printing, you can find a wide variety of foam boards, cut-outs, signages, exhibition panels and other printing items which can cater to your print media needs. Have a look at the website and pick your best