4 Tips on Designing Effective Hoarding Advertisement

Roadside Billboards and hoardings have been one of the widely used techniques for advertising purposes. It is considered one of the most rewarding and speed marketing ways to attract customers using interactive and creative designs. However, if a businessman is not having the right knowledge and theme in mind then it may even push the customers away. Many people use coloured foam sheets for printing purposes but fail to design it effectively. The reason behind is that they lack knowledge and creativity to design a beautiful and graphical hoarding advertising.

In this article we are sharing some of the tips on how to design an effective hoarding ad within a stipulated budget:

1. Stick to the Theme: The main idea of setting an advertising campaign is to spread a word of awareness amongst people and then attract potential customers. The first and foremost thing to keep in mind while designing a hoarding ad is to define the story in the simplest and subtle manner. Excessive Infographics on the hoarding may lead to confusion so it is always advisable to deliver the story in the shortest yet creative manner by sticking to the theme. Sometimes a large yet dynamic image is enough to explain, so, set your theme right and let people know what you are selling.

    2. Keep it Short and Sweet: When it comes to advertising through billboards and hoardings “less is more” that is fewer words you use will attract more customers. On an average, a viewer takes only six to seven seconds to check out an ad and then comprehend its meaning. So, if you are going to invest in billboards and hoardings, then make sure your advertisement is more visual and straight so that it can deliver the message in a short span of time. Also, keep your words simple, sweet and safe to leave a great impression amongst people.

    3. Be Expressive: There is a saying “Let the actions do the talking”, similarly in case of foam board advertising expressing through appealing and beautiful graphics is considered the safest bet. It allows the users to understand the meaning with the help of a picture and the best part is that it leaves a large impact on people’s mind. So, the tip is to be expressive but in a visual and loud manner. Don’t be text-oriented in case of hoarding ads but be very loud to deliver your message right away.

   4. Be bold and colourful: Have you ever seen a billboard or hoarding in dull colours? Is it attractive? Of course, the answer is no, a dull looking and plain advertisement is highly unattractive and will not excite customers. The key secret behind a successful and attractive hoarding is to use bright and sharp colours, bold fonts and high-definition images. The combination of these three will instantly grab the attention and induce people to visit the website or store at least once. Also, make sure the colours, font and images are in sync with each other to give a complete look.

A well-designed and finished hoarding ad is the one that has the power to tell a story and is convincing enough. So, if you are planning a strategy for your hoarding advertising, then at Foamex Printing, we have a wide range of options at your service. Have a look at the website and get a beautifully designed, fully customised hoarding board made for your business.