How To Design An Outstanding Shell Scheme And Exhibition Stand?

As the exhibition season is approaching, many entrepreneurs are looking forward to entering in trade shows, fund-raising events or exhibitions for the sake of business growth, to market products and services and to attract new clients. But, when you plan for an exhibit, there is a lot of work to do to represent the company.

Basic Exhibition Checklist

Pamphlets – check
Free gifts – check
Free Samples – check
Catalogue – check
Appealing visuals and graphics for Exhibition Display Stands – Oops!!!

As per psychology, a human brain is capable to pass a judgment within five seconds. Similarly, in an exhibit, where there are hundreds of booths selling a wide range of products, people need five seconds or less to decide whether they want to enter the booth or just pass by. So, are you getting the hint?

The unwritten rule of marketing is that “the more visibly appealing your product is; the more customers it will attract”. Similarly, more attractive your exhibition stands and panels are, more business you will get. This is when the Shell Scheme Printing comes into the picture.

Shell Scheme is one of the most common terms used in the exhibition industry. It is a box-style space that is allotted to each exhibitor to display their products, meet customers and make connections. Shell Scheme Printing is an act of making your shell scheme visibly striking and eye-catching. A shell scheme panel is individually printed to view your featured products and to capture attention right from the start.

However, the question remains- How to design an outstanding shell scheme?

Let’s have a look at some of the tips on how to transform a plain booth into a modern, professional and eye-catching one:

Be Imaginative: The trick is to imagine your shell scheme a blank canvas, exhibition display boards and panels as your building blocks and let lose your creativity. Think about different ways to cover the maximum in a restricted area but in a sophisticated manner.

Use Graphical Presentation: Shell Graphics are in trend. Adding brand graphics to your exhibition display panels helps you to professionally promote your business services to potential customers. Using shell graphics allow you to reap the benefits of a wide range of vibrant colours and design.

Use Bright Images: Nobody has time to read big paragraphs at an exhibition. The trick is to use clear, interesting and bright images on exhibition foamex panels to catch that prospective customer’s eye. Avoid neutral or pastel tones for the background; instead, use bright colours and crystal clear images.

Don’t Confuse: Exhibition Panel Prints are meant to convey information through images and designing, but, it should make sense. Sometimes, with an aim to deliver information, people mistakenly design panels and boards with a lot of detail which looks cluttered and confusing. Carefully think about what you want to convey and incorporate your idea in short, simple and engaging designs.

An exhibition or trade show is an incredible option to meet a large number of people and convert them into potential clients. Keep these tips in mind, design an exceptional shell scheme and let your booth speak for your work.